SLR Boost Superflow Pro Team: a new saddle for the 2020 Partnerships | Selle Italia - From 120 years your perferct bike saddle for every needs
SLR Boost Superflow Pro Team: a new saddle for the 2020 Partnerships

SLR Boost Superflow Pro Team: a new saddle for the 2020 Partnerships

Selle Italia confirms, once again for this year, to be one of the main and most active players in the cycling sector, confirming some exceptional partnerships, already carried out during 2019, and signing new and prestigious ones.

Among the World Tour teams sponsored by the brand, the French team Cofidis has been added for 2020, which boasts among its ranks Elia Viviani, already oriented towards the Milan-Sanremo as its main goal for next season, and the new Israel Startup Nation led by Daniel Martin and André Greipel. The “old acquaintances” are not disappointing: also in the new year Selle Italia will work alongside the South African NTT Pro Cycling; moreover, continues the collaboration with the belgian Lotto Soudal, which from this year will see champions like: Philippe Gilbert, John Degenkolb and Caleb Ewan.

To strengthen its ties with the professional cycling, Selle Italia has created a new SLR Boost Superflow Pro Team with a dedicated design and featuring tone-on-tone and contrasting red transfer graphics. The saddle, which will be available for purchase during the season, also features the new Selle Italia logo. A new revisited and even more modern version, demonstrating the continuous research of the brand not only in terms of technology and performance, but also from the point of view of design and style.

About the new graphic design, which succeeds the previous product logo, the President and Owner of Selle Italia Giuseppe Bigolin, commented:

“Our designers have once again surpassed themselves in order to tell, with a new product logo, the values of a brand that is now positioned as a leading company in the cycling sector. In the new logo, the lettering remains unchanged, to remember the name of a brand that has been internationally recognized for years. On the other hand, the font, size and shape have been revised; overall, the new design is simplified compared to the previous one, as it is composed exclusively of typographic elements. A choice dictated by the search for greater freshness and modernity, to meet the demands of an ever-changing public.”

In the Pro Continental circuit, the novelty is represented by the sponsorship of Arkea Samsic, which has among its ranks exceptional cyclists such as Nairo Quintana and Warren Barguil. Partnerships with Corendon Circus and champion Mathieu Van Der Poel, as well as with the Italians of Bardiani CSF Faizanè and the newborn Vini Zabù – KTM have been confirmed.

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