Selle Italia sponsors the record-holding Ironman, Patrick Lange

Selle Italia sponsors the record-holding Ironman, Patrick Lange

The Veneto-based company takes a decisive step towards the world of triathlon and signs an agreement with the German two-time world champion. Signalling the start of an all-round partnership to develop a new triathlon saddle.

Asolo, .. December 2018 – Selle Italia announces the two-year sponsorship agreement with the formidable German athlete Patrick Lange, the first triathlete in the world to break the eight-hour barrier in the world Ironman finals in Kona (Hawaii) in 2018

As a result, the Veneto-based company is ramping up its commitment towards triathlons, signing a comprehensive agreement with the two-time world Ironman champion (2017 and 2018). Selle Italia will not only support him on a technical and sporting level, but its Research & Development team will also work side by side with him to design a new saddle, specifically developed for one of the toughest sports in the world.

With this sponsorship, Selle Italia reinforces its growing commitment to the world of triathlon in terms of research and investment, based on the strength of its values and springboarding off its extensive technical expertise which, for over 120 years, has made the brand a benchmark for cycling and sport. The company already has several sponsorships and exceptional partnerships in various cycling disciplines, such as road cycling (with different World Tour teams and at major events like the Giro d’Italia and Tour de France), offroad cycling (with Mathieu Van Der Poel and the Roc d’Azur competition), plus fixed gear crit racing (with Red Hook Crit). Now, thanks to Lange, the company owned by the Bigolin family has extended its collaboration to one of the all-time great triathletes, creating a solid basis for a successful relationship, not just with the sportsman, but with the world of triathlon as well, in a shared vision for growth.

Patrick Lange, class of 1986, was born in the German town of Bad Wildungen and from the very start, demonstrated his flair for long distances. He won his first ultra-long-distance race in Texas in 2016 and finished third in the Ironman World Championship in Kona (Hawaii) before going on to win it a year later and triumphing again in 2018, breaking the eight-hour barrier with a record time of 7:52:39. When referring to the partnership with Selle Italia, the athlete declared: “Seat comfort and performance go hand-in-hand. I am thrilled to team up with an iconic brand such as Selle Italia. Selle will support my quest for even faster bike splits and better aerodynamics. I feel very honored to be a part of this global player in the industry.”

A sponsorship, therefore, which represents a top-class collaboration in which Selle Italia and Patrick Lange will not only participate together at major triathlon events, but will also culminate in a triathlon saddle, specifically designed and developed by Lange and the brand’s product development team to be presented at Kona (Hawaii) in 2019.

Giuseppe Bigolin, CEO and owner of the Asolo-based brand, commented: “This is an important new phase for Selle Italia and its history. Sponsoring an athlete like Patrick Lange is an amazing opportunity for Selle Italia, opening the doors into the world of triathlon, allowing us to input our know-how in this fast-growing sport. At the same time, we are delighted to work with Patrick in developing new projects and opportunities to write important new chapters in the history of the sport“.

 

Selle Italia

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