SELLE ITALIA signs a three-year sponsorship agreement with TEAM DIMENSION DATA as the team’s official saddles supplier.

SELLE ITALIA signs a three-year sponsorship agreement with TEAM DIMENSION DATA as the team’s official saddles supplier.

Starting from 1st January 2019, Selle Italia is delighted to announce that it will be the official saddle supplier of Team Dimension Data for Qhubeka’s World Tour licensed team and will assist all its champions in their efforts at winning the world’s most important races.

Selle Italia will collaborate, for three years, closely with the team and athletes in order to develop both technical advancements as well as the growth of the respective brands. Great champions like Mark Cavendish, Michael Valgren, Giacomo Nizzolo, Roman Kreuziger, Ben King and Edvald Boasson Hagen are among the most important riders on the World Tour, and this perfectly matches the history and values of Selle Italia. Team Dimension Data will join forces with Selle Italia in order to promote the products and to gather useful technical feedback for the development both of existing and new technologies.

In addition, Selle Italia will produce a special “Team Edition” graphic for Team Dimension Data saddles. Athletes will ride all the most important races with iconic saddles that showcase the rich history of the brand. From great classic models, like the SLR and FLITE, to the new and innovative SP-01 Boost: the complete set of Selle Italia know-how, expertise and tradition of only the finest craftmanship will be at the complete disposal of the team.


Rolf Aldag – Head of Performance, Team Dimension Data for Qhubeka

Selle Italia is one of the most iconic brands in cycling. They have a long history in racing and, simply, understands the need of cyclists. A saddle is the most important connection point between rider and the bike, which makes it one of the most critical parts on a bicycle. We are delighted that our riders can profit from this outstanding brand and their huge amount of experience in the sport”.



Selle Italia is a leader in the design and manufacture of bicycle saddles. Founded in 1897, the firm has operated in the sector for more than 120 years and is based in Asolo (TV), Veneto, where it commercializes more than 1 million products every year. Its products are currently sold all over the world and are unique in terms of performance, comfort and design.

During its 120 years of history, Selle Italia has been partner of all the most important cycling teams and champions. From Eddy Merckx to Mathieu Van Der Poel, passing through Marco Pantani, Alberto Contador, Bernard Hinault and Miguel Indurain, and many others important champions; Selle Italia has been able to transmit its core values and support them in all the most important victories.

Selle Italia

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