Selle Italia – 2020 News

Selle Italia – 2020 News

An SLR Boost for every discipline, the most futuristic full carbon saddle of all time, a new branding strategy: this is what Selle Italia presented at Eurobike Show, in Friedrichschafen, as 2020 News.

SLR Boost: the X-Cross, Gravel and Endurance versions arrive

The most iconic saddle of Selle Italia, the SLR, which for years has been a benchmark in terms of style, performance, comfort and lightness, has evolved into the SLR Boost with the aim of consolidating the legend of its title as a thoroughbred of racing. The model, which in just a few months has earned itself a place on the bikes of athletes and enthusiasts alike, as of today is no longer the exclusive prerogative of road cyclists, thanks to three new variants: SLR Boost X-Cross Superflow for mountain bikes, SLR Boost Gravel Superflow for Gravel and SLR Boost Endurance Superflow for long distances. Three different, yet complementary saddles, able to surpass the most advanced frontiers in terms of lightness and performance, and which are set to become the new must-have for riders and cyclists who refuse to compromise on performance and comfort.


SP-01 Boost Tekno Superflow: the most futuristic full carbon saddle of all time

Designed in collaboration with Dallara, the SP-01 Boost Tekno Superflow is designed to surpass futuristic paradigms, developing – in the world of bike accessories – the most innovative and exclusive materials already used in the top of the range automotive sector.  The result of continuous studies by Selle Italia in technology and materials, the SP-01 Boost Tekno Superflow is the most futuristic full carbon saddle ever created by the Asolo-based company; the result of a genuine engineering project that combines the critical aspects of processing carbon fibre with innovative and special technology such as “Suspension Link Movement” .


S5 Superflow and ST7 Vision Superflow: the new frontier of the Sportouring proposal

Accentuated comfort, thanks to a revolutionary design for the new Sportouring proposals, S5 Superflow and ST7 Vision Superflow. The first, designed for modern commuters, with its “waved” form and exclusive rear contours, is designed to ensure cyclists are able to easily and quickly identify the best seating position; the second, inspired by the soft forms of the most captivating contemporary design, is intended for e-bikes and features an entirely unique shape, characterised by unusual structural “voids” and totally innovative functions.


The new Selle Italia range: Performance, Sportouring, Heritage for a complete, yet simplified choice

Eurobike was also the occasion, for Selle Italia, to present its new branding and naming structure. In fact, starting from the end of 2019, all products manufactured and sold by the Asolo-based company will be grouped under a single, large family: the Selle Italia brand.

A strategic change with the aim of pursuing a single and essential objective: that of satisfying the needs of millions of cyclists through the passion that has forever distinguished the brand’s products, to simplify and improve understanding of the characteristics, uses and special features of the different products for both dealers and end users. The Selle Italia range will be divided into three different categories: Performance, Sportouring and Heritage.

Also helping to simplify the offer is the decision to limit the number of sizes proposed by the idmatch system, proposing saddles – for both S and L sizes – only in the Fill and Superflow versions, that is, without central hole or with large central hole

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