Selle Italia in the Olympus of Triathlon

Selle Italia in the Olympus of Triathlon

IRONMAN demonstrates dedication to athlete performance through parternership with global leader in bike saddles, Selle Italia

 

IRONMAN©, a Wanda Sports Holdings company, today announced a two year partnership with 120-year-old Italian bike saddles brand, Selle Italia, which is set to provide athletes with access to industry-leading expertise at IRONMAN® and IRONMAN® 70.3® events.

The partnership will see Selle Italia present at IRONMAN® and IRONMAN® 70.3® events in Spain, France, Austria, Germany, UK, Luxemburg and Italy and USA. Selle Italia will be showcasing their products and providing a specialist service to a large proportion of IRONMAN’s 250,000 annual participants, and will use the partnership to help advance triathlon-specific bike saddle technology globally.

By partnering with the number one mass participation company in the world, Selle Italia are taking another step to demonstrate their commitment to driving forward advancements in long-distance triathlon through increased investment and research. In January 2019 Selle Italia announced a partnership with reigning IRONMAN World Champion Patrick Lange, the first triathlete in the world to break the eight-hour barrier in the IRONMAN World Championship in Kona, Hawai’i in 2018. Selle Italia’s research and development team will work with Lange to design a new saddle, specifically developed for the IRONMAN race discipline. Selle Italia will use IRONMAN’s events and platforms to educate athletes on the research, technology and results, and provide first-hand access to the products.


IRONMAN and Selle Italia recognise that athlete comfort and positioning in the saddle can have a significant impact not only on the bike section of an IRONMAN race, but also knock-on effects on the swim and the run. We are certain that Selle Italia will improve the IRONMAN athlete experience through more comfortable and enjoyable races, as well as faster races” – said Peter Gallagher, Director of Global Partnerships for IRONMAN EMEA.


Giuseppe Bigolin, President of Selle Italia, commented:

This is a great challenge for Selle Italia and its history. Supporting the IRONMAN circuit is a wonderful opportunity for our company to strongly establish ourselves within the triathlon world and to provide our expertise to this growing sport. Tenacity and determination are values that we share; knowing this, we are certain that together we will be able to create projects and opportunities that will be crucial for the development of new products and new technologies, guaranteeing athletes maximum performance and comfort.


About IRONMAN

As part of Wanda Sports Holdings, the IRONMAN Group operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, the Rock ‘n’ Roll Marathon Series®, Iron Girl®, IRONKIDS®, International Triathlon Union World Triathlon Series races, road cycling events including the UCI Velothon® Series, mountain bike races including the Absa Cape Epic®, premier marathons including the Standard Chartered Singapore Marathon, trail running like Ultra-Trail Australia™, and other multisport races. IRONMAN’s events, together with all other Wanda Sports Holdings events, provide more than a million participants annually the benefits of endurance sports through the company’s vast offerings. The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Beginning as a single race, IRONMAN has grown to become a global sensation with more than 230 events across 53 countries. For more information, visit www.ironman.com.

About Wanda Sports Holding

Wanda Sports Holdings is the world’s leading sports business entity, founded to capture the opportunities in the global sports industry and to contribute to the prosperous international sports landscape – in three key areas: 1) Spectator Sports (media and marketing business), 2) Participation Sports (active lifestyle business), 3) Services (digital, production and service business). Wanda Sports Holding incorporates the international sports marketing company Infront Sports & Media, the iconic endurance brand IRONMAN, and Wanda Sports China. The headquarters are in Guangzhou, China.

Selle Italia

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