Selle Italia and A.S.O.: “off-road” partners at Roc d’Azur

Selle Italia and A.S.O.: “off-road” partners at Roc d’Azur

The 360° partnership between Selle Italia and A.S.O. (Amaury Sport Organisation) aims at improving and promoting cycling.

A.S.O. is part of the Group that owns the renowned French sports newspaper L’Equipe, world leader in the organization of cycling events, with 105 racing days per year, including big tours and classic prestigious races.

Not just Le Tour de France

Following the collaboration that brought the Selle Italia brand on French roads, thanks to the partnership with Le Tour de France, the relationship with Amaury Sport Organisation strengthens further in occasion of the Roc d’Azur, which will take place between 10 and 14 October (35th edition) in the French region of Var.

This occasion represents one of the best appointments for athletes and fans of off-road cycling and is an opportunity for Selle Italia to be present also on the spectacular Cote d’Azur tracks.

The alliance with Roc d’Azur is expected to be long and in line with Selle Italia’s commitment to off-road events, as already confirmed by its participation in Val di Sole Bikeland, the July stage of the MTB World Cup.

Mountain biking can be credited with promoting the passion for cycling at all levels, and the enthusiastic participation in the October event is a clear demonstration of this.

More than 20,000 people, including professionals, amateurs, beginners, adults and children, will tun up for the Roc d’Azur 5-day event, to take part in one of the scheduled races, or simply attracted by the trade fairs, shows, tests and other satellite events.

 

The new off-road frontier

All this enthusiasm deserves an appropriate level of commitment in terms of technology research and innovation. If off-road is synonymous for uneven, bumpy tracks, jumps, rocks and a range of different obstacles, Selle Italia’s vow is to allow everyone to enjoy their performance, professional or otherwise, and experience a new relation with their bike, based on comfort, wellness and the pleasure of cycling.

The spearhead of this philosophy will be the new X-LR, the official saddle of the Roc d’Azur, specifically designed for maximum off-road comfort.

The unique ergonomic shape of the X-LR saddle, with reduced length and inclined nose, ensures a correct position and more riding freedom, while the “shock absorber” integrated in the rail effectively reduces vibrations.

Strong, aesthetically pleasing and functional, the X-LR is available in 7 different models, including special models for women, making sure to offer a revolutionary riding experience to all cyclists.

 

For further information on the Roc d’Azur
http://www.rocazur.com/en/

 

Selle Italia

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