Race Across America and Selle Italia Announce a fantastic Partnership project

Race Across America and Selle Italia Announce a fantastic Partnership project

Selle Italia is happy to announce a multi-year partnership with Race Across America (RAAM), which in 2017 is going to mark the 36th year. . Both brands are recognized world-wide for their excellence in their respective industries: Selle Italia has been an innovating force in bicycle saddles for over 100 years in achieving the optimal balance between comfort and performance; RAAM, a 3,000 miles coast-to-coast race across the USA, is the World Championship of Ultra-Cycling.

While highlighting the new Novus SuperFlow endurance saddle, as the official product of the race, the partnership will extend across the entire Selle Italia product line. This classic model combines superior strength with advanced ergonomic technology. The special padded design features an extra gel layer to encourage correct posture while the elongated SuperFlow cutout relieves pressure for long-lasting comfort

“I rode Selle Italia saddles for both of my RAAM finishes. There is nothing comparable in comfort and design.  And, with the development of the Novus SuperFlow, they continue to serve the needs of endurance athletes worldwide.  We are excited to help Selle Italia bring their superior products to the ultra-cycling market”, said Fred Boethling, CEO/President of RAAM.

“Selle Italia has always had a strong relationship with some of the most important cycling event in the World such as the Giro d’Italia, Maratona delle Dolomiti and the Granfondo 9 Colli – Selle Italia . Race Across America is the perfect partner for Selle Italia.  We need to be as much closer as possible to the people who use our products. It deeply helps us to understand their needs and what they are looking for. We introduce now the Novus Superflow Endurance, a saddle made for the long distance race and riders, perfect for the RAAM and this kind of effort. We are more than proud to match our name with this prestigious race.” Said Riccardo Bigolin, Vice president of Selle Italia Group.

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